Beer Cans change their Colours when exposed to Sunlight

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This is sensation marketing ad its best. Coors Light has introduced the world’s first beer cans with sun activated ink technology. The coloured design is nearly invisible until the cans are exposed to UV rays.

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About Author

Markus is the founder of He is the specialist for all digital, social and data related topics - always looking for the next big thing. In addition, he worked in the Social Media and Digital Dialogue Team of Mercedes-Benz. He studied Communication Science (MSc) and lives in Stuttgart.

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