The luxury automotive manufacturer Genesis launches the owner’s manual via an augmented reality (AR) app. Is this the new way to present information about functionalities and features in a car?
Markus is the founder of 1000Trends.com. He is the specialist for all digital, social and data related topics - always looking for the next big thing. In addition, he worked in the Social Media and Digital Dialogue Team of Mercedes-Benz. He studied Communication Science (MSc) and lives in Stuttgart.