“Ask Carl” is the name of the new Mercedes-Benz chatbot and augmented reality assistant. In the new E- and S-Class, controls and displays can be scanned using a smartphone camera. Once the objects have been visually identified, an explanation of the corresponding function is provided. Is this the end of the car manual as we know it?
Markus is the founder of 1000Trends.com. He is the specialist for all digital, social and data related topics - always looking for the next big thing. In addition, he worked in the Social Media and Digital Dialogue Team of Mercedes-Benz. He studied Communication Science (MSc) and lives in Stuttgart.