Mercedes-Benz AR: the end of car manual as we know it?

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“Ask Carl” is the name of the new Mercedes-Benz chatbot and augmented reality assistant. In the new E- and S-Class, controls and displays can be scanned using a smartphone camera. Once the objects have been visually identified, an explanation of the corresponding function is provided. Is this the end of the car manual as we know it?

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About Author

Markus is the founder of He is the specialist for all digital, social and data related topics - always looking for the next big thing. In addition, he worked in the Social Media and Digital Dialogue Team of Mercedes-Benz. He studied Communication Science (MSc) and lives in Stuttgart.

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