The Swiss start-up WayRay won the innovation competition at the Los Angeles Auto Show. The Alibaba-backed augmented reality start-up makes driving look like a video. See yourself!
“Ask Carl” is the name of the new Mercedes-Benz chatbot and augmented reality assistant. In the new E- and S-Class, controls and displays can be scanned using a smartphone camera. Once the objects have been…
Augmented reality will soon be everywhere. Similiar to Apple’s rival ARKit system, Google has revealed its plan to bring augmented reality to Android. ARCore will give the latest Android handset AR. Facebook, Snapchat and others…
The luxury automotive manufacturer Genesis launches the owner’s manual via an augmented reality (AR) app. Is this the new way to present information about functionalities and features in a car?
Jaguar Land Rover and the augmented reality business Blippar cooperated for a car test drive via advertising banner.